© 12 Zeros 2026
Pitch us ↓

12 Zeros.

The next decade of consumer will be built by operator-led founders. We back the concentrated few at pre-seed and seed, then stay maniacally involved through the build.
02Thesis

We back the $0 → $50M+ phase. Where leverage compounds.

Most venture dollars arrive after the hard part. We arrive before. Concentrated checks at pre-seed and seed, written by people who've shipped zero-to-fifty ourselves, then we stay maniacally involved through the build.
Pre-seed Seed Consumer Health BFY Food & Bev Performance Opportunistic
03Sectors

Four categories. One bet.

01
Consumer Health.Outcomes we measure.
Brands built on outcomes founders can prove. Supplements, recovery, hormones, sleep, the stack a high-performer actually keeps.
02
BFY Food.Real ingredients.
Real-ingredient brands solving a specific physiological problem. Functional first. Lifestyle as a result, not a positioning.
03
Performance.What compounds.
Gear, brands, and platforms that earn shelf space in an operator's life. What compounds daily is what we back.
04
Opportunistic.Great upside, adjacent thesis.
Category-defining opportunities that sit adjacent to our core focus. If the upside is real and the founder is an operator, we lean in.
04Playbook

The playbook.

Six playsClick any play to expand.
12 Zeros Playbook Interactive diagram of six plays orbiting the 12 Zeros ecosystem center. Click or tab to each play to expand its description. 12 Zeros ECOSYSTEM 01 PLAYBOOK 01 Go-to-Market Playbook. GTM ARCHITECTURE 02 Amazon & DTC Scale. E-COMMERCE 03 Celebrity & Creator Unlock. CREATOR NETWORK 04 Retail & CPG Distribution. DTC TO SHELF 05 Growth Engine. PAID + INFLUENCER 06 Brand Activation. LIVE EVENTS
PLAY 01Go-to-Market Playbook
Click any play to expand its context
05Track Record

We love the early stuff.

Eight Sleep↗
Sleep & recovery
$40M
Seed
Rythm Health↗
Hormone health
$8M
Seed
SpaceX↗
Space & AI infrastructure
$21B
Series H
ICON Technology↗
3D construction · NASA
Seed
It's That Simple↗
BFY food and beverage
$4M
Seed
Palmetto↗
Solar energy
Series B
Axo Longevity
Biomarker longevity
Pre-seed
Avelo Running↗
Performance footwear
Pre-seed
Bridge Hydration↗
Functional beverage
Pre-seed
* A blend and mix of LP and direct investments. Direct positions held personally; LP exposure via Falkon Ventures (2017 vintage) and 51 Ventures (2025+).
06Portfolio

Fund I. Disclosed at close.

Private
KENETIK
SectorPerformance
Private
SOURMILK
SectorBFY Food
Private
FORT
SectorRecovery
Private
DAYDREAM
SectorSleep
Private
OMI
SectorWellness

We name portfolio companies at close, not at handshake. Discretion is part of the deal.

Request LP access
07Team

The operators.

Principals
Roger BernardinoCo-Founder & Managing Partner
Nick DioCo-Founder & GP
Bryan GuadagnoOp Partner
Advisors & Partners
Anthony ZanontianCPG Exits
Mike SavasExperiential
Mike SchallRetail & CPG
Max Rantz-McDonaldSports Tech
Heather MorrisPR & Comms
Mark MilutinAgency Partner
Roger
Bernardino
Co-Founder & Managing Partner
Involved with breakout consumer brands early: Eight Sleep, Rythm Health, It's That Simple, and SpaceX. Over a decade of operator-led B2B relationships across the Department of Defense, Nike, US Air Force, Whole Foods, Madison Square Garden, SoFi Stadium, Dallas Cowboys, Loews Hotels, UEFA, and Audible. Built 12 Zeros from operator conviction, not institutional theory.
OperatorConsumer HealthPerformanceEarly Stage
08The Fund

Fund I.

Vintage
Fund I
2025 formation
Stage
Pre-seed
& seed
Sector
Consumer
Health · BFY Food & Bev · Performance · Opportunistic
09Pitch us

Pitch
something cool.

Pre-seed or seed. Consumer health, BFY food and beverage, performance, or an opportunistic bet. Skip the cold email. Two minutes, structured, and we read every one.
Submit your pitch
TIP: THE WEBSITE FIELD NEEDS A FULL URL (HTTPS://…)
Securities offered by 12 Zeros Fund I are made available only to accredited investors as defined under Rule 506(c) of Regulation D of the Securities Act of 1933. Accredited investor status will be verified prior to any investment. This website does not constitute an offer to sell or a solicitation of an offer to buy any securities, and is intended for informational purposes only. Past performance is not indicative of future results.
12 Zeros.
© 12 Zeros Ventures LLC · Fund I · 202512zeros.vc